To the delight of fans and colleagues, French
motor-racing legend Alain Prost made a special appearance yesterday at TAG
Heuer’s “MASTERING SPEED” racecar and watch exhibition at the Halle Sêcheron in
At a special ceremony, the four-time F1 World
Champion received a Carrera Calibre 1887 Chronograph from Jean-Christophe
Babin, the CEO of TAG Heuer.
“As usual, between the watches, the chronographs, and
the cars, TAG Heuer has put together an unbeatable roster of winners,” said the
Special Ambassador, whose association with the legendary Swiss watch brand goes
back to his FI World Championship days with McLaren in the 1980s.The long-time
friend of TAG Heuer, Prost re-joined the brand’s “Dream Team” of motor-sports
ambassadors in December. The “Professor” — as he is called in driving circles
because of his smooth, relaxed driving style — is Special Ambassador of TAG
Heuer’s “150 Years of Motor Racing” celebrations, which will continue in
various cities and racing capitals around the world throughout 2011. Prost will
play a prominent role in the celebrations, alongside Vodafone McLaren Mercedes
champions Lewis Hamilton and Jenson Button.
TAG Heuer’s “150 Years of Motor-Racing” celebrations commemorate TAG
Heuer’s unrivalled heritage in motor sports.
The “Mastering Speed” exhibition showcases 10 cars
that have made an indelible mark in the motor racing history of TAG Heuer and
in international motorsport in general. These include those driven by the brand’s
racing ambassadors, including F1 great Juan Manuel Fangio’s Mercedes W196, Clay
Regazzoni's Ferrari F1 312 B3, the World Champions McLarens F1 cars of
Ayrton Senna, Mika Hakkinen and Lewis Hamilton, and the Audi R15+ TDI winner of
Le Mans 24 Hours.
in the show are iconic TAG Heuer watches and chronographs directly inspired by
motor racing. These include the Formula 1 series, created in homage to TAG
Heuer’s long association with F1 racing, as well as the indomitable timepieces
named after the most famous driving competitions in motorsports: the Monaco,
the Silverstone, the Carrera, and the Monza.